Gary Schwartz
CEO
Impact Mobile
Gary Schwartz founded Impact Mobile in 2002 having worked in the IT and telecommunications industry for over 20 years. Over the past eight years, Gary has played a leadership role in the mobile industry, running the first cross-carrier short code campaign in North America.
Gary founded the mobile committee for the Interactive Advertising Bureau (www.iab.net) in 2006 and has worked to publish literature such as the Mobile Buyer's Guide help extend the digital buy into mobile.
Additionally, in 2007 Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards. This initiative is scheduled to launch mid-2010.
In 2008, Gary was elected as the Americas vice-chair of the Mobile Entertainment Forum (www.m-e-f.org) with a remit to develop a global Mobile Commerce Guidebook to demystify the space for brands and retailers. This initiative is currently underway.
Gary is an honors graduate from Columbia University and the Stanford University Center in Tokyo. He is the recipient of the Macromedia People Choice Award as well as the Dodge Foundation award for innovation.
Impact Mobile has become an industry leader in North America providing carriers, agencies, brands and retailers the mobile technology and network to help them drive return on their advertising investment.